Data protection declaration

 

Thank you for your interest in our company. Data protection is of particular importance to the management of Atelier Gardens GmbH & Co. KG. Use of the internet pages of Atelier Gardens GmbH & Co. KG is basically possible without providing any personal data. However, if a data subject wishes to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address or telephone number of a person concerned, is always carried out in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to Atelier Gardens GmbH & Co. KG. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects will be informed of their rights by means of this data protection declaration.

The Atelier Gardens GmbH & Co. KG as a controller has implemented numerous technical and organisational measures to ensure that the personal data processed via this website is protected as completely as possible. Nevertheless, internet-based data transmissions can have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us by alternative means, for example by telephone.

1. Definition of terms
The data protection declaration of Atelier Gardens GmbH & Co. KG is based on the terminology used by the European Directive and Regulation Giver for the adoption of the General Data Protection Regulation (DS-GMO). Our data protection declaration has to be easy to read and understand both for the public and for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

We use the following terms, among others, in this data protection declaration:

a) Personal data

Personal data is all information relating to an identified or identifiable natural person (hereinafter “data subject”). Identifiable is a natural person who can be identified directly or indirectly, in particular by assignment to an identifier such as a name, an identification number, location data, an online ID or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

b) Data subject

Data subject is any identified or identifiable natural person whose personal data is processed by the data controller.

c) Processing

Processing means any operation or series of operations carried out with or without the aid of automated procedures in relation to personal data, such as the collection, recording, organisation, sorting, storage, adaptation or alteration, reading, retrieval, use, disclosure by transmission, dissemination or any other form of provision, comparison or linking, restriction, erasure or destruction.

d) Limitation of processing

Restriction of processing is the marking of stored personal data with the aim of restricting its future processing.

e) Profiling

Profiling is any form of automated processing of personal data consisting in the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the performance of work, economic situation, health, personal preferences, interests, reliability, behaviour, location or relocation of that natural person.

f) Pseudonymisation

Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data is not assigned to an identified or identifiable natural person.

g) The data controller or the person responsible for the processing

The data controller or the person responsible for the data processing is the natural or legal person, public authority, institution or other body which alone or jointly with others decides on the purposes and means of processing personal data. Where the purposes and means of such processing are laid down by Union law or by the law of the member states, the controller or the specific criteria for his appointment may be laid down in accordance with Union law or the law of the member states.

h) Contract processor

A contract processor is a natural or legal person, authority, institution or other body that processes personal data on behalf of the data controller.

i) Recipient

Recipient is a natural or legal person, authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party or not. However, authorities which may receive personal data under Union law or the law of the member states within the framework of a particular investigation mandate shall not be regarded as recipients.

j) Third party

A third party is a natural or legal person, authority, institution or other body other than the data subject, the data controller, the contract processor and the persons authorised to process the personal data under the direct responsibility of the data controller or the contract processor.

k) Consent

Consent shall mean any informed and unequivocal expression of will voluntarily given by the data subject in the particular case in the form of a declaration or other clear affirmative act by which the data subject indicates his or her consent to the processing of personal data concerning him or her.

2. Name and address of the person responsible for the data processing
The person responsible within the meaning of the General Data Protection Regulation, other data protection laws in force in the member states of the European Union and other provisions of a data protection nature is:

Atelier Gardens GmbH & Co. KG
Oberlandstrasse 26-35
12099 Berlin
Germany

3. Name and address of the data protection officer (DPO)
The data protection officer of the person responsible for the data processing is:

Frank Nelles
Friedrichstrasse 68
10117 Berlin
Germany

Any data subject can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Cookies
The internet pages of Atelier Gardens GmbH & Co. KG use cookies. Cookies are text files which are filed and stored on a computer system via an internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which internet pages and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the visited internet pages and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A particular internet browser can be recognized and identified through its unique cookie ID.

Through the use of cookies, Atelier Gardens GmbH & Co. KG can provide users of this website with more user-friendly services that would not be possible without cookies.

By means of a cookie, the information and offers on our website can be optimized for the user. Cookies enable us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his access data each time he visits the website because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping basket in the online shop. The online shop remember s the items that a customer has placed in the virtual shopping basket via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of an appropriate setting of his or her internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

5. Collection of general data and information
The website of Atelier Gardens GmbH & Co. KG collects a series of general data and information each time a data subject or an automated system accesses the website. This general data and information is stored in the log files of the server. We may record (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the subsites which are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the internet service provider of the accessing system, and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.

Through the use of this general data and information Atelier Gardens GmbH & Co. KG. KG does not draw any conclusions about the data subject. Rather, this information is required to (1) correctly deliver the contents of our website, (2) optimize the contents of our website and the advertising for it, (3) ensure the permanent functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. Atelier Gardens GmbH & Co. KG evaluates this anonymously collected data and information statistically as well as with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we have processed. The anonymous data of the server log files is stored separately from all personal data provided by a data subject.

6. Registration on our website
The data subject may register on the website of the data controller, providing personal data. The personal data transferred to the data controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the data controller and for the data subject’s own purposes. The data controller may arrange for the data to be transferred to one or more contract processors, such as a parcel service, who also uses the personal data exclusively for internal use attributable to the data controller.

Furthermore, the IP address assigned by the Internet Service Provider (ISP) to the data subject, the date and time of registration are stored when the data subject registers on the data controller’s website. This data is stored against the background that this is the only way to prevent misuse of our services and, if necessary, to enable us to investigate criminal offences committed. In this respect, the storage of this data is necessary to protect the data controller. This data will not be passed on to third parties unless required to do so by law or for the purpose of criminal prosecution.

Registration of the data subject with the voluntary provision of personal data serves the data controller to offer the data subject content or services which, by their nature, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have them completely deleted from the database of the data controller.

The data controller shall at all times, upon request, inform each data subject of the personal data he is storing relating to that data subject. Furthermore, the data controller shall correct or delete personal data at the request or notice of the data subject, provided that there is no legal obligation to hold such data in safekeeping. All the employees of the data controller are available to the data subject as contact persons in this context.

7. Subscription to our newsletter
The website of Atelier Gardens GmbH & Co. KG gives users the opportunity to subscribe to our company’s newsletter. The input screen used for this purpose determines which personal data is transmitted to the person responsible for processing when ordering the newsletter.

The Atelier Gardens GmbH & Co. KG informs its customers and business partners at regular intervals by means of a newsletter about offers of the company. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter dispatch. For legal reasons, a confirmation e-mail in the double opt-in procedure is sent to the e-mail address entered by the data subject during the newsletter registration for sending the newsletter. This confirmation e-mail serves to check whether the owner of the e-mail address has authorized the receipt of the newsletter as the data subject.

When registering for the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration assigned by the Internet Service Provider (ISP) as well as the date and time of registration. The collection of this data is necessary in order to trace the (possible) misuse of a data subject’s e-mail address at a later point in time and therefore serves the legal protection of the data controller.

The personal data collected when registering for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or for registration, as could be the case in the event of changes to the newsletter offer or changes in the technical conditions. The personal data collected in the context of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data given us by the data subject for the newsletter dispatch can be revoked at any time. For the purpose of revoking your consent, you will find a corresponding link in every newsletter. It is also possible at any time to unsubscribe directly from the newsletter dispatch on the website of the data controller or to inform the data controller in any other way.

8. Newsletter tracking
The newsletters of the Atelier Gardens GmbH & Co. KG contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in e-mails sent in HTML format to enable log file recording and analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. With the embedded pixel-code, Atelier Gardens GmbH & Co. KG will recognize whether and when an e-mail was opened by a data subject and which links in the e-mail were called up by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters is stored and evaluated by the data controller in order to optimise the dispatch of the newsletter and to adapt the content of future newsletters even better to the interests of the data subject. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the respective separate declaration of consent given via the double opt-in procedure. After revocation, this personal data will be deleted by the data controller. Cancelling the subscription of the newsletter is automatically indicated as a revocation by the Atelier Gardens GmbH & Co. KG.

9. Contact via the website
The website of Atelier Gardens GmbH & Co. KG contains information due to legal regulations which enables a quick electronic contact to our company as well as a direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the data controller via e-mail or a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data voluntarily provided by a data subject to the data controller will be stored for the purpose of processing or contacting the data subject. This personal data is not passed on to third parties.

10. Comment function in the blog on the website
The Atelier Gardens GmbH & Co. KG offers users the opportunity to leave individual comments on individual blog posts on a blog located on the website of the data controller. A blog is a portal on a website, usually open to the public, in which one or more people who are called bloggers or web bloggers can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties.

If a data subject leaves a comment in the blog published on this website, not only the comments left by the data subject but also details of the time of entering the comment and the user name (pseudonym) chosen by the data subject are stored and published. Furthermore, the IP address assigned to the data subject by the Internet Service Provider (ISP) is logged. This IP address is stored for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content by submitting a comment. The storage of this personal data is therefore in the personal interest of the data controller, so that he or she can exculpate himself or herself in the event of a violation of the law. The personal data collected will not be disclosed to third parties, unless such disclosure is required by law or serves the legal defence of the data controller.

11. Subscription to comments in the blog on the website
Third parties can subscribe to the comments in the blog of the Atelier Gardens GmbH & Co. KG can be subscribed to by third parties. In particular, it is possible for a commentator to subscribe to the comments that follow his/her comment on a particular blog post.

If a data subject chooses to subscribe to comments, the data controller sends an automatic confirmation email to double opt-in in order to verify that the owner of the specified email address has actually chosen this option. The option to subscribe to comments can be cancelled at any time.

12. Routine deletion and blocking of personal data
The data controller shall process and store the personal data of the data subject only for the time necessary to achieve the data retention purpose or to the extent provided for by the European Directive and Regulation Giver or other legislator in laws or regulations to which the data controller is subject.

If the storage purpose ceases to apply or if a storage period prescribed by the European Directive and Regulation Giver or another competent legislator expires, the personal data is routinely blocked or deleted in accordance with the statutory provisions.

13. Rights of the data subject 

a) Right to confirmation 

Every data subject shall have the right granted by the European Directive and Regulation Giver to require the data controller to confirm whether personal data concerning him/her is being processed. If a data subject wishes to exercise this right of confirmation, he/she may contact an employee of the data controller at any time.

b) Right to information

Any person concerned by the processing of personal data has the right granted by the European Directive and Regulation Giver to obtain information, at any time and free of charge, from the data controller concerning the stored personal data relating to him/her and a copy of that information. Furthermore, the European Directive and Regulation Giver has granted the data subject the following information:

    • the processing purposes
    • the categories of personal data being processed
    • the recipients or categories of recipients to whom the personal data has been or is still being disclosed, in particular recipients in third countries or international organisations
    • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
    • the existence of a right of rectification or deletion of personal data concerning him/her or of a restriction on processing by the data controller or of a right of opposition to such processing
    • the existence of a right of appeal to a supervisory authority
    • if the personal data is not collected from the data subject: All available information about the origin of the data
    • the existence of automated decision-making, including profiling in accordance with Article 22(1) and (4) General Data Protection Regulation (DS-GMO) and – at least in these cases – meaningful information on the logic involved and the scope and intended effects of such processing for the data subject

Furthermore, the data subject has a right of access to information as to whether personal data has been transferred to a third country or to an international organisation. If this is the case, the data subject also has the right to obtain information on the appropriate guarantees in connection with the transfer.

If a data subject wishes to exercise this right of access, he/she may contact an employee of the data controller at any time.

c) Right to correction

Any person concerned by the processing of personal data has the right granted by the European Directive and Regulation Giver to request the immediate correction of inaccurate personal data concerning him/her. Furthermore, taking into account the purposes of the processing, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration.

If a data subject wishes to exercise this right of rectification, he or she may contact an employee of the data controller at any time.

d) Right to cancellation (right to be forgotten)

Any person concerned by the processing of personal data has the right granted by the European Directive and Regulation Giver to require the data controller to request that the personal data concerning him/her be deleted immediately, provided that one of the following reasons applies and insofar as the processing is not necessary:

    • The personal data has been collected or otherwise processed for such purposes for which it is no longer necessary.
    • The data subject withdraws his/her consent on which the processing was based pursuant to Article 6(1)(a) General Data Protection Regulation (DS-GMO) or Article 9(2)(a) General Data Protection Regulation (DS-GMO), and there is no other legal basis for the processing.
    • The data subject opposes processing under Article 21(1) General Data Protection Regulation (DS-GMO) and there are no overriding legitimate grounds for processing, or the data subject opposes processing under Article 21(2) General Data Protection Regulation (DS-GMO).
    • The personal data has been processed unlawfully.
    • The deletion of personal data is necessary to fulfil a legal obligation under Union law or the law of the member states to which the data controller is subject.
    • The personal data was collected in relation to information society services offered in accordance with Art. 8 (1) General Data Protection Regulation (DS-GMO).

If one of the above-mentioned reasons applies and a data subject would like to have personal data which is stored by Atelier Gardens GmbH & Co. KG. KG deleted, he/she may contact an employee of the data controller at any time. The employee of Atelier Gardens GmbH & Co. KG will arrange for the request for deletion to be complied with without delay.

If the personal data stored by the Atelier Gardens GmbH & Co. KG has been disclosed and if our company, as the data controller in accordance with Art. 17 (1) General Data Protection Regulation (DS-GMO), is obliged to delete personal data, thus the Atelier Gardens GmbH & Co. KG, taking into account the available technology and the implementation costs, will take appropriate measures, also of technical nature, to inform other persons responsible for data processing who process the published personal data that the data subject has requested from these others responsible for the data processing that all links to this personal data or of copies or replications of this personal data must be deleted, insofar as the processing is not necessary. The employee of Atelier Gardens GmbH & Co. KG will arrange for the necessary measures according to the individual cases.

e) Right to limitation of processing

Any person concerned by the processing of personal data has the right granted by the European Directive and Regulation Giver to require the data controller to restrict the processing if one of the following conditions is met:

    • The accuracy of the personal data is disputed by the data subject for a period that enables the data controller to verify the accuracy of the personal data.
    • The processing is unlawful, the data subject refuses to delete the personal data and instead requests the restriction of the use of the personal data.
    • The data controller no longer needs the personal data for the purposes of the processing, but the data subject needs it to assert, exercise or defend legal claims.
    • The data subject has lodged an objection to the processing pursuant to Art. 21 (1) General Data Protection Regulation (DS-GMO) and it has not yet been determined whether the legitimate reasons of the data controller outweigh those of the data subject.

If one of the above-mentioned conditions is fulfilled and a data subject wishes to request the restriction of personal data stored by the Atelier Gardens GmbH & Co. KG, he/she may contact an employee of the data controller at any time. The employee of Atelier Gardens GmbH & Co. KG will cause the processing to be restricted.

f) Right to data transferability

Any person concerned by the processing of personal data has the right granted by the European Directive and Regulation Giver to receive personal data relating to him/her given to the data controller in a structured, current and machine-readable format. The data subject also has the right to transmit this data to another data controller without obstruction by the data controller to whom the personal data has been provided, provided that the processing is based on the consent provided for in Article 6(1)(a) General Data Protection Regulation (DS-GMO) or Article 9(2)(a) General Data Protection Regulation (DS-GMO) or on a contract pursuant to Article 6(1)(b) General Data Protection Regulation (DS-GMO) and processing is carried out by means of automated procedures, except where processing is not necessary for the performance of a task in the public interest or in the exercise of official authority conferred on the data controller.

Furthermore, in exercising his right to data transferability pursuant to Article 20(1) General Data Protection Regulation (DS-GMO), the data subject has the right to obtain that the personal data be transferred directly by a data controller to another data controller, provided this is technically feasible and provided that the rights and freedoms of other persons are not affected thereby.

In order to assert the right to data transferability, the data subject may at any time contact an employee of Atelier Gardens GmbH & Co. KG.

g) Right of objection

 Any person concerned by the processing of personal data has the right granted by the European Directive and Regulation Giver for reasons arising from his/her particular situation to object at any time to the processing of personal data concerning him/her under Article 6(1)(e) or (f) of the General Data Protection Regulation (DS-GMO). This also applies to profiling based on these provisions.

The Atelier Gardens GmbH & Co. KG will no longer process personal data in the event of an objection, unless we can prove compelling reasons worthy of protection for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

If the Atelier Gardens GmbH & Co. KG uses personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is connected with such direct advertising. If the data subject objects to Atelier Gardens GmbH & Co. KG of processing for direct advertising purposes, thus Atelier Gardens GmbH & Co. KG will no longer process personal data for these purposes.

In addition, the data subject has the right, for reasons arising from his/her particular situation, to object to the processing of personal data relating to him/her that is held by Atelier Gardens GmbH & Co. KG for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) General Data Protection Regulation (DS-GMO), unless such processing is necessary to fulfil a task in the public interest.

To exercise the right of objection, the data subject may directly contact any employee of Atelier Gardens GmbH & Co. KG or another employee. The data subject shall also be free to exercise his/her right of opposition in relation to the use of information society services by means of automated procedures using technical specifications, notwithstanding Directive 2002/58/EC.

h) Automated decisions in individual cases including profiling

 Any person concerned by the processing of personal data has the right granted by the European Directive and Regulation Giver not to be subject to a decision based exclusively on automated processing, including profiling, which has legal effect against him/her or significantly affects him/her in a similar manner, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the data controller, or (2) is admissible under Union or member state law to which the data controller is subject and that such law contains appropriate measures to safeguard the rights, freedoms and legitimate interests of the data subject, or (3) with the express consent of the data subject.

If the decision (1) is necessary for the conclusion or fulfilment of a contract between the data subject and the data controller or (2) is taken with the express consent of the data subject, Atelier Gardens GmbH & Co. KG shall take appropriate measures to protect the rights and freedoms as well as the legitimate interests of the data subject, including at least the right to obtain the intervention of a person by the data controller, to state his/her own position and to challenge the decision.

If the data subject wishes to assert rights relating to automated decisions, he or she may contact an employee of the data controller at any time.

i) Right to revoke consent under data protection law

Any person concerned by the processing of personal data has the right granted by the European Directive and Regulation Giver to revoke consent to the processing of personal data at any time.

If the data subject wishes to exercise his/her right to withdraw his/her consent, he/she may contact an employee of the data controller at any time.

14. Data protection for applications and in the application process
The data controller collects and processes the personal data of applicants for the purpose of processing the application procedure. Processing may also be carried out electronically. This is particularly the case if an applicant sends corresponding application documents to the data controller by electronic means, for example by e-mail or via a web form on the website. If the data controller concludes an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the data controller does not conclude an employment contract with the applicant, the application documents shall be automatically deleted two months after notification of the decision of refusal, provided that no other legitimate interests of the data controller stand in the way of deletion. Another legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

15. Legal basis of the processing
Art. 6 I lit. a General Data Protection Regulation (DS-GMO) serves our company as a legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case for example with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b General Data Protection Regulation (DS-GMO). The same applies to such processing processes that are necessary to carry out pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, for example to fulfil tax obligations, the processing is based on Art. 6 I lit. c General Data Protection Regulation (DS-GMO). In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and his/her name, age, health insurance data or other vital information had to be passed on to a doctor, a hospital or other third parties. The processing would then be based on Art. 6 I lit. d General Data Protection Regulation (DS-GMO). Ultimately, processing operations could be based on Art. 6 I lit. f General Data Protection Regulation (DS-GMO). Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. Such processing procedures are permitted to us in particular because they have been specifically mentioned by the European Directive and Regulation Giver. In this respect, the latter took the view that a legitimate interest could be assumed if the data subject is a customer of the data controller (recital 47, second sentence, General Data Protection Regulation (DS-GMO)).

16. Justified interests in the processing pursued by the data controller or a third party
If the processing of personal data is based on Article 6 I lit. f General Data Protection Regulation (DS-GMO), it is in our legitimate interest to conduct our business for the well-being of all our employees and our shareholders.

17. Duration of the storage of personal data
The criterion for the duration of the storage of personal data is the respective legal retention period. After the expiry of this period, the corresponding data will be routinely deleted, provided that it is no longer necessary for the fulfilment or initiation of the contract.

18. Legal or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of failure to provide them
We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). In some cases, it may be necessary for a contract conclusion if a data subject provides us with personal data which we have to subsequently process. For example, the person concerned is obliged to provide us with personal data if our company enters into a contract with him/her. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Prior to the provision of personal data by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is legally or contractually required or required for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences the failure to provide the personal data would have.

19. Existence of automated decision making
As a responsible company, we dispense with automatic decision-making or profiling.

20. Facebook and Instagram use and usage privacy policy

The data controller has integrated components of Facebook and Instagram on this website. Facebook and Instagram are social networks.

A social network is an internet-based social meeting place, an online community that usually enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the internet community to provide personal or company-related information. Facebook enables social network users to create private profiles, upload photos and network via friendship requests, among other things. Instagram enables its social media users to create private profiles, upload photos and short videos and network by following and commenting on other users’ content among other things.

Facebook and Instagram are operated by Facebook, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA. Responsible for the processing of personal data if a data subject lives outside the USA or Canada is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Facebook or Instagram component (Facebook and Instagram plug-ins) have been integrated, the internet browser on the person’s information technology system is automatically prompted by the respective Facebook and/or Instagram component to download a representation of the corresponding Facebook and/or Instagram component of Facebook/Instagram. An overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=en_DE. Information about embedding Instagram into other websites can be found at https://www.instagram.com/developer/embedding/. As part of this technical process, Facebook and/or Instagram are informed about which specific subpage of our website is visited by the data subject.

If the data subject is simultaneously logged on to Facebook/Instagram, Facebook/Instagram recognizes which specific subpage of our website the data subject visits with every visit to our website by the data subject and for the entire duration of the respective stay on our website. This information is collected by the Facebook/Instagram component and assigned by Facebook/Instagram to the respective Facebook/Instagram account of the data subject. If the data subject clicks one of the Facebook/Instagram buttons integrated on our website, for example the “Like” button, or the data subject makes a comment, Facebook/Instagram assigns this information to the personal Facebook/Instagram user account of the data subject and stores this personal data.

Facebook/Instagram receives information via the Facebook/Instagram component that the data subject has visited our website whenever the data subject is logged on to Facebook/Instagram at the same time as accessing our website; this happens regardless of whether the data subject clicks on the Facebook/Instagram component or not. If the data subject does not want this information to be transmitted to Facebook/Instagram, he/she can prevent it from being transmitted by logging out of his/her Facebook/Instagram account before accessing our website.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains what setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

The data policy of Instagram is available at https://help.instagram.com/519522125107875 and informs about what kind of information is collected, how it is used and shared by Instagram and how the data subject can exercise its rights provided under the GDPR etc.

21. Data protection regulations on the use and application of Twitter
Our website uses so-called social plugins of the social network twitter.com (“Twitter”). Twitter is operated by Twitter Inc, 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. Detailed information on the functions of the individual plug-ins and their appearance can be found on the following website: https://dev.twitter.com/docs/twitter-for-websites.

Those websites on our website that contain Twitter Social Plugins establish a direct connection to Twitter servers via your browser when they are opened by you. The information is transmitted to Twitter when you visit the page of our website containing the social plugin. If you are logged in to Twitter at this time, your visit to our pages and all of your interactions in connection with the social plugins (e.g. clicking the “Twitter” button) can be assigned to your Twitter profile and saved on Twitter. Even if you do not have a Twitter profile, it cannot be ruled out that Twitter will store your IP address.

With regard to the purpose and scope of data collection as well as the processing and use of data by Twitter, we refer to the Twitter data protection policy. You will also find an overview of the setting options in your personal Twitter profile to protect your privacy and your associated rights.

To prevent Twitter from collecting the above information during your visit to our website, please log out of Twitter before visiting our site. To prevent Twitter from accessing your data on our and other websites in general, you can exclude Twitter social plugins by means of an add-on for your browser (e.g. “Twitter-Blocker”, https://disconnect.me).

The current data protection regulations of Twitter are available at https://twitter.com/privacy?lang=en.

22. Use of web fonts
This website uses external fonts, Google Fonts. Google Fonts is a service of Google Inc. “(“Google”). These web fonts are integrated by a server call, usually a Google server in the USA. Through this means the information about which of our Internet pages you have visited is transmitted to Google. The IP address of the browser of the visitor’s terminal device is also stored by Google. Further information can be found in Google’s privacy policy, which you can access here:

www.google.com/fonts#AboutPlace:about

www.google.com/policies/privacy